8 July 2007

When simple music video concepts really work!

30-some years into the age of music videos, it's always great when you see something new, innovating or just plain funny.

The video for OK Go's 'Here It Goes Again' probably falls in the last category. The concept is simple: a 3-minute choreographed tread mill dance. Sounds simple but these guys pull it off in an amazing way.

Who says you need to spend a million bucks to make a great video....

Le Mec


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